What are Cookies?

A cookie is a small file, typically of letters and numbers, downloaded on to a device when the user accesses certain websites. Cookies allow a website to recognise a user’s device.


Why do we need these rules?

The law in this area is essentially designed to protect the privacy of internet users – even where the information being collected about them is not directly personally identifiable. The changes to the Directive in 2009 were prompted in part by concerns about online tracking of individuals and the use of spyware. The rules are not designed to restrict the use of particular technologies but rather they are intended to prevent information being stored on people’s computers and used to recognise them via the device they are using, without their knowledge and agreement.

The rules require websites that use cookies to first gain the user’s consent.

What Cookies are we using on our site?

Essential Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by visitors which amount to a request for services, such as logging in or filling in forms. Visitors can set their browser to block or alert them about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

NameProviderPurposeExpiryType
ads/ga-audiencesgoogle.comUsed by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites.SessionPixel
NIDgoogle.comRegisters a unique ID that identifies a returning user’s device. The ID is used for targeted ads.6 MonthsHTTP
rc::agoogle.comThis cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.PersistantHTML
rc::bgoogle.comThis cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.SessionHTML
rc::cgoogle.comThis cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.SessionHTML
_gaqualityreviewservicewm.nhs.ukRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.2 YearsHTTP
_gatqualityreviewservicewm.nhs.ukUsed by Google Analytics to throttle request rate1 DayHTTP
_gidqualityreviewservicewm.nhs.ukRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.1 DayHTTP
CookieConsentqualityreviewservicewm.nhs.ukStores the user’s cookie consent state for the current domain1 YearHTTP